ANCASTER, Ont. — Balzac’s Coffee Roasters has appointed Sonya Aquilina to vice-president of Sales. In her new role, Aquilina will oversee company sales strategies with a focus on growing sales and distribution across Canada.
“An exceptional sales leader with a long track record of success, Sonya’s business partner mindset and proven ability to scale premium brands made her the perfect person to head our sales team,” says Christine Cruz-Clarke, CEO of Balzac’s Coffee Roasters. “We are thrilled to welcome Sonya and I’m confident that her inspirational leadership mindset and determination will only further accelerate the growth we are seeing at Balzac’s.”
“As a long-time admirer of the products and the brand, I couldn’t be more excited to join the executive team at Balzac’s,” says Aquilina. “I look forward to exploring the many growth opportunities that can help take Balzac’s to the next level by collaborating with our partners, our teams and our customers.”
Prior to joining Balzac’s, Aquilina served as the director of Sales for Hain Celestial. She has also held roles in sales strategy, customer marketing and marketing management across a range of consumer products companies including Sara Lee Household & Bodycare, PepsiCo, ConAgra, Barilla, 3M, and Campbell Soup Company.