Barrio Burrito Bar Unveils New Branding

0
Photo of the Barrio Burrito Bar Restaurant interior

TORONTO — BurritoBar, USA Inc. has opened its latest franchise in Murfreesboro, Tenn. The opening in December 2024 marks the debut of Barrio Burrito Bar’s new branding and modern dining experience.

Originally introduced to the U.S. in 2020 as BURRITOBAR, the brand underwent a significant transformation in 2024, emerging as Barrio Burrito Bar. This re-branding highlights a fresh, memorable identity that resonates with customers while emphasizing the brand’s commitment to innovation and quality.

“This transformation represents a milestone for our brand. Barrio Burrito Bar’s new identity reflects our dedication to providing a modern and engaging dining experience,” says Colette MacLean, VP of Marketing. “The feedback from our customers has been overwhelmingly positive, and we’re excited about the journey ahead.”

Barrio Burrito Bar’s roots trace back to Canada, where its affiliate, barBURRITO, has become the nation’s largest and fastest-growing burrito chain. With more than 350 locations across Canada, the brand has established itself as a market leader. Alex Stein, CEO of both barBURRITO and Barrio Burrito Bar, anticipates similar success in the U.S.

Expansion efforts in the U.S are already gaining momentum. The company’s Master Franchise model, which provides franchise partners with opportunity to develop their own territories, has fuelled rapid growth. Barrio Burrito Bar now boasts commitments for more than 900 franchised locations nationwide.

“The Master Franchise model has been a game-changer for our expansion,” says Jeff Young, Chief Development Officer. “By empowering franchise partners to develop their territories, we’ve seen tremendous growth. With numerous agreements already signed, 2025 promises to be a banner year for Barrio Burrito Bar as we continue to open new locations and award new territories.”

This site uses Akismet to reduce spam. Learn how your comment data is processed.