Barry Callebaut Unveils Cacaofruit Experience Range


SAN FRANCISCO — Chocolate and cocoa-product manufacturer Barry Callebaut AG has unveiled ‘Cacaofruit Experience’ — an innovative range of products that celebrates the fresh, fruity taste and natural richness of the cacaofruit.

As part of Cacaofruit Experience, the company also debuted WholeFruit chocolate, a fresh, fruity delight made from 100-per-cent pure cacaofruit.

Whereas normally 70 per cent of the fruit is discarded as waste, Cacaofruit Experience unleashes the full power of the cacaofruit as the products make use of the entire fruit — its beans, nutrient-dense peel and pulp and juice. The resulting range can be used in applications such as juices, smoothies, frozen desserts, bakery and pastry products and snacks, as well as chocolate.

The Cacaofruit Experience range is rich in nutrients such as fibers, protein and magnesium.

“Innovation is one of the pillars of our growth strategy. Our unparalleled knowledge has enabled us to break new ground, unleashing the full power of the cacaofruit, which the Mayans cherished as ‘food of the gods,’” says Antoine de Saint-Affrique, CEO of Barry Callebaut. “Today, we’veagain unveiled a world first with Cacaofruit Experience. We’relooking forward to starting a new journey with our customers and discovering the completely new range of applications that Cacaofruit Experience and WholeFruit chocolate will make possible.”

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