TORONTO — Baskin-Robbins Canada has completed its installation of digital menu boards at all 109 ice-cream shops across the country.
Implemented with Stingray Business, the installation project began in January 2023 and includes Samsung displays which are part of the brand’s new Moments store design, introduced in August 2022 in Surrey, B.C. Baskin-Robbins’ new brand identity was first introduced in Canada in April 2022. Baskin-Robbins will create most of its content in house to focus on new or featured products, new flavours and promotions. Franchisees will have the capability of updating their local pricing and promotions individually to connect dynamically to guests in shop and allow a more engaging platform.
“We’re delighted to offer our guests a new way to appreciate our menu assortment,” says Craig Walker, senior director of International Business at Baskin-Robbins. “I’m confident the new screens will encourage people to try something new the next time they visit one of our shops. Desserts deserve the spotlight – especially when they’re colourful, inventive and delicious.”
“At Stingray Business, we are committed to providing our clients with cutting-edge solutions that enhance the in-store experience and drive sales,” says Renaud Lafrance, Chief Revenue Officer of Stingray. “It was a pleasure to work alongside the Baskin-Robbins Canada team to install these digital menu board in their 109 stores. We’re confident that these state-of-the-art digital screens will enable Baskin-Robbins to better engage with their customers and showcase their delicious and innovative menu offerings in a dynamic and captivating way.”
