TORONTO — This month, Baskin-Robbins is donating 31 cents from the purchase of every Creature Creations – Into the Sea to BGC Canada (Boys & Girls Clubs of Canada) and its network that help empower children and youth by tackling relevant social issues. Now in its fifth year, the annual fundraiser is expected to raise more than $25,000.
“Emotions run high during the back-to-school season [and now] 50 years into our history in Canada, we’re as determined as ever to bring smiles to the faces of children,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada, adding five years ago, “we picked September as the perfect moment for an annual fundraiser because we wanted to recognize the heroism of children as they start a new routine, make new friends and celebrate the existing relationships that help them to embrace learning.”
“We share much in common with Baskin-Robbins,” says Owen Charters, CEO of BGC Canada. “We’re both focused on comforting and supporting kids and, through this fundraiser, on recognizing their bravery. It’s been a tough year for all of us, but we’re grateful to our partners, including Baskin-Robbins Canada, for stepping up when we needed them the most and putting the needs of kids and teens first.”
