TORONTO — Baskin-Robbins Canada opened its 11th location in Mississauga, Ont. this week — the ice-cream chain’s 103rd location in Canada. The opening is part of a wave of openings originally announced in September 2018 that called for 18 new stores across Ontario.
“We’re experiencing a lot of momentum in Canada and a large part of the credit goes to the amazing Baskin-Robbins family whose members are as passionate for the brand as they are about the category itself,” says Natalie Joseph, representative for Baskin-Robbins Canada. “Our culinary team is continually on the lookout for new ways to tickle the taste buds of Canadians and our development teams are doing an amazing job at finding hard working franchisees to deliver an excellent product and in-store experience.”
The new location is operated by joint-owners Sulman Muhammad and German GBO. New to the brand but with more than 16 years of experience in retail management, Muhammed plans to develop an additional 10 Baskin-Robbins units throughout the Greater Toronto Area.