Baskin-Robbins Helps Spread the Love This Valentine’s Day

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TORONTO— Baskin-Robbins has teamed up with relationship expert Dr. Kimberly Moffit to make this Valentine’s Day extra special. The ice cream shop will be handing out expert advice, tips and an assortment of giveaways to help Canadians deepen their romantic relationships and to inspire gift giving.

“We love exploring new ways to inspire love and happiness for the whole family during Valentine’s Day,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “This partnership with Dr. Kimberly Moffit is a new way for us to engage with our guests and we’re looking forward to sharing the ideas that can help our visitors express their love in fresh and innovative ways.”

This month, Baskin-Robbins is reintroducing its popular flavour, Love Potion #31 — enjoyed on its own, as a Warm Cookie Ice-Cream Sandwich, or a Love Potion #31 Polar Pizza Ice-Cream Treat. Baskin-Robbins will also feature ice-cream cakes, including the Conversation Heart Cake and the Mini ‘Be Mine’ Heart Cake, which can be customized with guests’ choice of ice cream and a personal message such as I (Heart) U, BFF and Be Mine.

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