TORONTO — Baskin-Robbins Canada has launched its back-to-school promotion for the fifth-consecutive year, which includes a fundraiser in support of BGC Canada. Throughout September, Baskin-Robbins will donate $0.10 from the sale of every milkshake to BGC Canada. This year’s new flavour for the campaign is World Classy Mint.
Canadian guests can also donate through an in-shop paper-icon program. At the point of sale, guests can purchase a paper icon for any donation amount, colour it, and have it posted inside the ice-cream shop as a show of solidarity to youth in the community and the work of their local BGC Canada facility and programs.
“The start of a new school year is an exciting time,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “As families start a new routine and students head back to class, we want to recognize the strength and resilience demonstrated by Canadian youth and help ensure their new school year starts on a high note. We hope Canadians will embrace the opportunity to support their local youth.”
Additionally, Baskin-Robbins has re-introduced Nanaimo Bar as its Flavour of the Month, featuring creamy French custard-flavoured ice cream, graham pieces, ganache ribbon and coconut pieces.