TORONTO — Baskin-Robbins has signed its largest franchise-development agreement in 51 years with McMaster Group Holdings, with plans to open 25 new units in the Vancouver and Calgary markets, led by Adel Ashry.
The first Baskin-Robbins location opened last month in Metropolis Metrotown, Burnaby, B.C. and the second opened last week at Guildford Town Centre, Surrey, B.C. These are the first two locations to have a new identity, including a refreshed logo, colours and branding suite that’s being rolled out over the next 18 months.
“With a sweet legacy in Canada, Baskin-Robbins remains focused on growth across the country,” says Craig Walker, senior director of International Business, Baskin-Robbins Canada. “We’re delighted to work alongside Adel Ashry of McMaster Group Holdings to bring our full menu of flavours, innovation and treats to new guests in these important markets.”
“I’ve been working in the franchise-operating business in the Middle East for the past 23 years and in Canada for the past nine. In that time, I’ve become familiar with the type of brands that will resonate with Canadian consumers,” says Ashry. “I’m excited to join the Baskin-Robbins brand and lead its development in Vancouver and Calgary.”