Hospitality in Transition: Maximizing the Possibilities will be the theme of the conference that will be hosted at the Fairmont Waterfront Hotel. It will provide skills and tools for emerging from an economic downturn with a healthy business outlook.
Among the conference highlights will be a keynote presentation by Jim Treliving, chairman and owner of Boston Pizza International. Treliving is considered a true visionary entrepreneur and also stars on CBC’s reality TV show, Dragon’s Den.
Todd Lucier of Tourism Keys Internet Marketing will facilitate two workshops on Social Media — one for beginners and the other for those who have previous experience and an existing presence online. Lucier will also be presenting a session entitled Swimming with Sharks, which will determine the resources hospitality businesses need to have a successful presence online.
The B.C. Hospitality Expo, which is held in conjunction with the conference, will take place at the Vancouver Convention Centre West and is expected to attract more than 4,000 industry professionals and more than 200 exhibitors.