Ben and Jerry Challenge Canadians

0
benjerrywaffling2

TORONTO — Ben & Jerry’s, the ice-cream connoisseurs famous for fusing clever monikers with eclectic flavours, are asking Canadians to name the company’s newest frozen concoction.

Temporarily dubbed We are Waffling, the new ice cream is a blend of vanilla, fudge swirls and waffle bits. Starting today, Canadians can log on to Facebook and write suggested names on a virtual pint on the ‘Ben & Jerry’s Canada’ fan page. Fans can view and vote on their favourites at a gallery of pre-selected pints on the fan page from July 2 to 16.

“We are excited to see some amazing suggestions,” said Shoshana Price, Ben & Jerry’s brand manager. “We want to empower our fans and give them the opportunity to show their creativity and wit, as well as their good taste.”

Photo courtesy of Ben & Jerry’s

This site uses Akismet to reduce spam. Learn how your comment data is processed.