TORONTO — Beyond Meat, Inc. has launched its Beyond Steak, expanding its portfolio of plant-based products in Canada.
To understand Canadians attitudes towards red meat, the company commissioned a survey that unveiled facts about the country’s current perceptions and consumption habits.
“We know that when it comes to food, it’s all about taste, and our survey findings revealed 61 per cent of Canadian respondents agree taste would be the number-1 thing they miss when it comes to reducing red-meat consumption,” says Heena Verma, senior Marketing director, Beyond Meat. “Enter Beyond Steak. Recognized amongst TIME‘s Best Inventions in 2022, it delivers juicy and tender bites of plant-based seared steak tips designed to deliver the same delicious taste and texture as traditional steak.”
Findings from the survey also showed that amongst Canadian respondents interested in reducing their red-meat intake, more than half (55 per cent) indicated that lowering cholesterol is their primary motivating factor. Beyond Steak contains 0 mg of cholesterol, 0.5g of sat fat and is packed with 24g of plant-based protein per serving. With 85-per-cent less saturated fat than traditional steak, Beyond Steak is made from simple plant-based ingredients such as faba beans.
Additional data from the survey revealed that when it comes to plant-based protein, nearly one third of Canadians (32 per cent) struggle with convenience and understanding on how to prepare it. Beyond Steak goes from frozen to cooked in just five minutes in an air fryer or skillet.
