“Our readers have told us they want more information on Canadian beef, more often,” said Rob Giguere, senior director, Domestic Trade Marketing for the Beef Information Centre, in a press release. “An e-newsletter format gives us the flexibility to meet this industry need, while minimizing our environmental footprint.”
Beef Up Your Business has delivered news and merchandising ideas on Canadian beef to the foodservice industry for 20 years. The e-newsletter will continue to offer interesting articles, technical information, links to free resources and foodservice recipes all relating to Canadian beef.
Delivered to inboxes six times a year, it will combine three previous publications and provide information specific to the retail, foodservice and processing development market segments.
To receive the electronic newsletter, click here.
