EDMONTON — Booster Juice is celebrating its 25th anniversary, opening its first shop in Sherwood Park, Alta. back on November 13, 1999. Today, the company is operating more than 450 locations from coast to coast.
“I really haven’t reflected on the magnitude of today’s event until now when it sunk in that it’s a big milestone, and it’s been a lot of fun and has changed many people’s lives positively,” says Dale Wishewan, president & CEO, Booster Juice. “I’m incredibly thankful of our amazing customers, franchise partners, and my corporate and store staff who I have the privilege to work alongside. This type of success isn’t possible without being surrounded by amazing people. I am also thankful of my family who have been so supportive during this wild journey.”
Possessing a lifelong passion for sports and fitness, he attended Portland State University on a baseball scholarship. While travelling throughout the U.S., he noticed the popularity of juice and smoothie bars, and quickly realized there was an opportunity to provide a healthier alternative to consumers with an active lifestyle. The work began with his own home kitchen serving as the testing ground for smoothie creations.
By the end of year one, 15 locations were open and in year two, another 35 more locations were added. This was such an achievement that it’s still a Canadian Franchise Record for opening 50 stores in two years from inception.
