EDMONTON — Booster Juice has partnered with Play On! Canada, a not-for-profit organization that stages sports festivals to build communities while providing a nutritious product for active lifestyles. Play On! Canada’s first event in more than four years was held on July 30 and 31 in Calgary.
As part of the partnership, Booster Juice and Play On! Canada will pioneer the new TournPro retail reward technology beginning in 2023. Additionally, Booster Juice will be featured at all events through rink-board branding, promotional announcements, sampling activity and on-site sales of products, as well as on Play On! Canada’s digital platforms, communication and marketing materials.