EDMONTON — Booster Juice is transitioning to compostable straws, which will be available nationwide by the end of June 2019.
“It was a great next step for the evolution of the company to be one of the first to introduce a plant-based straw and help reduce single-use plastic quantities,” says Dale Wishewan, president and CEO of Booster Juice. “We listened to customers a few years back when we introduced our paper cup and we’re happy to do so again with our straws.”
The company originally decided to make the transition based on changing environmental policies in B.C. and feedback from customers. Rather than waiting until the ban on single-use plastics takes effect, Booster Juice has partnered with Stone Straw to offer the company’s Back to Earthstraws.
“Finding a compostable option that offered a similar look and feel was no easy task,” says Malcolm Wilson, Chief Operating Officer, Booster Juice. “We worked closely with our supplier, Stone Straw, to develop the right straw for our product, fine tuning every detail, including the packaging and colour. Our purple compostable straws can now be easily recognized by customers and come in one size, which can be used in all of our beverages.”
The Back to Earthstraws are made from renewable, plant-based materials that are also certified compostable as per ASTM D6400. This means that in 180 days, the straws will decompose to 90-per-cent CO2 and 10-per-cent biomass (humus-soil) in an industrial or municipal composter.
