MISSISSAUGA, Ont. — Boston Pizza has announced it will donate $1 from every pizza sold today as part of its 27th-annual heart-shaped-pizza fundraising campaign. The initiative will support local charities chosen by individual Boston Pizza locations across Canada.
“Since 1980, we have celebrated Valentine’s Day with heart-shaped pizzas and it’s become a tradition for many of our guests,” says Michelle Schepel, executive director of Boston Pizza Foundation Future Prospects. “With almost 400 stores coast to coast, we recognize each store has a special connection to registered charities operating within their local communities. Thanks to our guests, locally owned and operated Boston Pizza stores and their franchisees, 100 per cent of the funds raised through this year’s campaign will benefit hundreds of charities chosen by individual stores.”
The heart-shaped pizzas are available in small and medium sizes, excluding thin crust. Available for dine-in, take-out or delivery, Boston Pizza expects to sell more than 60,000 heart-shaped pizzas today.
To further support their local communities, guests can make an additional minimum donation of $2 by purchasing a Boston Pizza Paper Heart or the limited-edition Future Prospects Triple-Chocolate Mousse Cake — available until March 31.