Boston Pizza Inks Deal With UFC

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TORONTO — Boston Pizza has joined forces with Ultimate Fighting Championship (UFC) Canada, inking a sponsorship deal that puts the chain in the ring with the popular fighting organization.

“Our category exclusivity and partnership with UFC Canada will provide Boston Pizza with unique promotional opportunities, enhanced point-of-sale materials and athlete appearances, which will strengthen our brand as the premier sports destination in Canada,” said Steve Silverstone, executive vice-president of Marketing for the chain.

As part of the partnership, the casual-dining chain will be able to provide its guests with enhanced viewing of UFC Pay-Per-View events at participating restaurants as well as premium access to tickets and more.

“We are thrilled to bring the UFC to Boston Pizza locations all across the country,” said Tom Wright, UFC director of Canadian Operations. “Our goal is to provide UFC fans with the ultimate viewing experience, and Boston Pizza is the perfect partner to further that mission.”

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