Boston Pizza Launches Book and New Website


MISSISSAUGA, Ont. — Boston Pizza has announced the launch of ‘sJoy of Finger Cooking’s cookbook to support its revamped website with new take-out and delivery features.

“The upgrades to our website and online-ordering system are designed to make it easier than ever to finger cook, helping our guests spend more time doing the things they love,” said Alex Green, vice- president of Marketing at Boston Pizza International Inc.

The revamped site features contemporary design with a cleaner menu layout, intuitive navigation, customized location settings, live integration with the Boston Pizza Facebook page, gift cards and loyalty rewards management based on frequency of orders.

The company’s new campaign will help drive traffic to the website via direct mail by sending out 1.8 million copies of the cookbook, four television spots, online banners and strategic public relations.

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