TORONTO — Boston Pizza has unveiled its brand re-fresh, including a new logo, embracing a new era as it seeks to appeal to a younger demographic. Accompanying the re-brand is a new multi-year partnership with Live Nation Canada.
The re-brand, executed by Mekanism, embraces a modern and more streamlined design, evolving BP’s existing legacy with a new tagline, “Hungry for BP.”
As part of its partnership with Live Nation Canada, guests who dine at BP can scan a QR code in-restaurant or enter their receipt information for a chance to win one of more than 400 concert tickets, including a VIP fly-away experience to see an upcoming show at Rogers Stadium in Toronto this summer.
Beyond concert venues, BP will also host live music across many of its 372 restaurants nationwide.
“We are thrilled to begin this partnership with Live Nation Canada, allowing us to bring together great food and unforgettable live music experiences,” says James Kawalecki, VP, Marketing & Communications at Boston Pizza. “As Boston Pizza looks to continue building meaningful connections with a younger, more social audience, we’re embracing their passion for music to create memorable moments at our restaurants across the country this summer.”
