Boston Pizza Unveils Its ‘Restaurant Of The Future’

MISSISSAUGA, Ont. — Boston Pizza is reopening its Front and John streets location in Toronto on March 31, showcasing the brand’s new design concept and market leading technology.

The 11,000-sq.-ft. location became a corporate restaurant last year and, in its newly redesigned format, will act as an urban flagship showing off the brand’s new prototype — the first in a succession of new openings targeting Canada’s urban market.

“Front and John is our first truly urban flagship restaurant and we believe there is a big opportunity for Boston Pizza to expand within urban markets,” says Alan Howie, EVP, Operations & Development, Boston Pizza International.  “Many families live in urban centres, in condos, and are looking for family-friendly restaurants that have something for everyone. In addition, urban areas are natural hubs for those interested in enjoying sporting events. Our dual concept of distinct and approachable sports bar and dining room under one roof is the perfect option.”

Boston Pizza will pilot new technologies and projects at this location prior to rolling out to the rest of the chain.  All new openings and renovations, whether urban, suburban, rural or non-traditional, will take design cues from this new prototype.

New technology that elevates the guest experience and improves speed of service and efficiency will be piloted at the location, including:

• Pay-at-Table allowing guests to check in with an app and pay their bill on their mobile device.
• DineTime app to view wait times at all Boston Pizza locations near you, get on waiting lists or book reservations.
• Courtesy phone chargers at every table.

The exterior design is more contemporary and increases brand visibility with cleaner lines and glazed windows so everyone walking by can check out the action inside. Interior seating design is flexible, with modular segments for easy scalability. A specially designated Team Room can accommodate private parties and sports teams or can function as an extension of the main restaurant.

A separate entrance off John St. will welcome guests wanting to pick-up their orders. The location will also feature a grab-and-go area.

The kitchen — boasting higher-efficiency equipment and appliances — has been optimized for increased efficiency and reduction in energy consumption, especially in high-volume urban locations. The Kitchen Video System (KVS 2.0) will allow the kitchen to more efficiently and quickly expedite guest orders and assist in training.

With more than 380 locations coast-to-coast in Canada, the goal for 2017 is to open approximately 15 new locations. In addition to urban areas, Boston Pizza is also exploring more non-traditional locations such as airports and hotels. The next Toronto project is slated to open this summer at Yonge St. and Gerrard in Toronto, as well as in the Edmonton Oilers Arena and Ottawa’s Glebe neighbourhood.