TORONTO — Boston Pizza International has launched a smaller unit prototype in a bid to make franchise ownership more affordable.
The Boston Pizza brand aims to expand into other markets by opening restaurants in smaller, rural communities.
“We believe a multi-channel approach to real estate and development is the best way to expand the Boston Pizza brand and extend our dominance in the casual-dining category,” said Ken Otto, chief operating officer of Boston Pizza International. With the new model, the company also promotes greater franchisee profitability and offers a lower cost of entry.
The smaller 4,100-square-foot space will accommodate 140 seats indoors and 50 on the patio.