BP Launches First Urban Location


TORONTO — Boston Pizza has taken to the city, with the launch of the chain’s first urban concept on Front Street West in Toronto.

The 350-seat, 9,400-square-feet space has two floors, an outdoor patio, a bar on each floor, more than 80 flat-screen TVs and a customized sound and lighting system that will change colours to coincide with the sporting event of the day.

“Boston Pizza Front & John is designed to capture the feeling and excitement of being in downtown Toronto through a celebration of our dynamic local sports scene,” says Mark Pacinda, president and COO of the urban concept, which will eventually invade other cities. “Guests will know they are at a Boston Pizza, but at the same time they’sll feel like they’sre in a downtown, urban restaurant and bar.”

The new site created more than 100 jobs and will play an active role in the community.

This site uses Akismet to reduce spam. Learn how your comment data is processed.