“Breastaurants” Are Booming

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NEW YORK — Hooters-style restaurants are enjoying a mini boom in the foodservice industry and are purported to roll out across Canada.

Take the Arizona-based Tilted Kilt “Celtic”-themed sports pub chain where servers wear tiny tartan tops and micro-mini kilts. The chain opened its first Canadian location in Edmonton in December and is planning to open a Toronto franchise in June and a Calgary location in July. The company is expecting to open six locations in Toronto by the end of 2013.

The term “breastaurant” was coined by Darren Tristano, an industry consultant with the Chicago-based Technomic, Inc., who says such restaurants have emerged as the second-fastest growing sector in the casual-dining industry, behind upscale burgers. “The younger crowds want to go to a newer place, not where mom and dad took them,” Tristano is quoted as saying in Macleans magazine.

And, in keeping with the trend, the Vancouver-based Earls Kitchen and Bar, has updated its server uniforms from the casual-preppy style popularized in the ’90s to form-fitting black cocktail-wear for women.

According to Macleans, Tristano “sees room for another 500 ‘breastaurants’ in the U.S. and 200 to 300 in Canada.”

image courtesy of Hooters.com

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