Burger Family Moves Downtown

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VANCOUVER — Known for sprawling drive-thru operations in the past, and traditional quick-service outlets of late, A&W Food Services of Canada Inc. has launched a new national concept for urban areas.

The idea of this new “urban A&W concept,” is to bring the brand to a new group of customers living and working in urban centres. According to a company release, the launch of the first location, at 778 Robson St., in Vancouver, will soon be followed by more openings in the city as well as some sites in Toronto and Montreal.

“We are excited about this new A&W restaurant concept for our urban customers,” says Paul Hollands, A&W president and CEO. “We are committed to providing A&W’s great taste, quality and service to a new generation of busy, fun-loving customers.”

In addition to its Burger Family, A&W’s urban restaurants will offer salads and several new chicken sandwiches — including a spicy chipotle chicken offering — as well as free wi-fi, self-serve ordering kiosks and a significant waste-reduction initiative.

As part of a strategic commitment to reduce waste, the new restaurants will feature environmentally conscious packaging such as reusable french-fry baskets, smaller food wrappers, reusable frosted mugs, china plates and stainless steel cutlery instead of paper or plastic wares. As a result, the average urban restaurant will reduce its consumer paper waste by more than 5,000 lbs per year. Advanced exhaust equipment will reduce power and gas usage by 30 per cent, and new Energy Star fryers will provide an additional 45 per cent reduction.

 

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