TORONTO — Burger King is rolling out an expanded national menu across Canada.
“Canadians consistently recognize the Whopper as an outstanding burger, however, we see [an] opportunity to build on this success by introducing menu options that will give new and returning guests, more reasons to visit,” said Alison Fletcher, director of Marketing for Canada, Burger King Worldwide.
Chicken wraps, chicken strips, strawberry-banana smoothies and mocha-caramel frappés are the first items being introduced on enhanced menus across the country. More items are expected to be introduced at the quick-service chain, which has installed new, electronic menu boards allowing additional menu changes to be made with ease.
“Menu expansion is a long-term opportunity and commitment,” said Fletcher. “Our success depends on our ability to innovate and introduce great-tasting products.”