MIAMI — Burger King is set to launch a new chicken sandwich later this year. The brand aims to offer something that can compete with “the big chicken guys” by introducing a hand-breaded chicken sandwich to its menu.
“What if hand-breading were to chicken what flame-grilling is to burgers? That’s been our guiding filter to bring a delicious chicken sandwich to guests in a way only BK can,” says Ellie Doty, Chief Marketing Officer, Burger King North America. “We’ll take the time to get it right and our guests will definitely taste the difference.”
Burger King has been working to develop a hand-breaded chicken sandwich since 2019 and began testing the product in September 2020. The sandwich, which will be available original or spicy, will feature thick-cut chicken breast that is freshly breaded, with pickle, savory signature sauce and a potato bun.