BURRITOBAR Expands in the U.S.

BurritoBar - Burrito Wrap in Woman's hands and Nacho Chips in Container

TORONTO — BURRTIOBAR, USA Inc. is expanding with two new franchise agreements in Iowa and Connecticut, with plans to open 32 stores in the next two decades across Iowa and three locations in Connecticut.

Currently, BURRITOBAR operates three locations in Michigan. Since May, the company has entered into several new agreements to expand its reach even further, including a 90-store agreement in Florida, a 150-store agreement in North Texas, a 55-store agreement in Colorado, a three-store Area Development Agreement in Hawaii and a three-store Area Development Agreement in Houston. At the start of 2024, BURRITOBAR has commitments for more than 330 stores under contract throughout the U.S.

As per the Iowa agreement, Purple Plate, LLC has been given the green light to set up a premier establishment that will act as a corporate display for the brand and also double up as a training centre. Furthermore, the agreement awards Purple Plate, LLC sole authority to oversee and expand all BURRITOBAR locations within the specified region. Similarly, DJC&M Enterprise LLC has been given authorization for three units in the state of Connecticut.

“Purple Plate, LLC has a solid history in franchising, hospitality and finance,” says Alex Shtein, founder and CEO. “Their collective expertise and knowledge will be pivotal in achieving sustained success for the long term with the BURRITOBAR brand.”

“This latest development is another step forward in our mission to become a market leader in the Mexican food fast-casual segment and exemplifies our commitment to achieving our brand expansion objectives,” says Jeff Young, Chief Development Officer. “In order to accomplish our goals for franchise expansion in the U.S., we’re utilizing the Master and Area Developer Franchise models. This approach is fundamental to our growth strategy and will enable us to accelerate our reach into new markets across the country. The U.S. presents itself as an enormous market with immense potential for long-term growth. We firmly believe that our brand’s reach and expansion will continue to thrive with the support of our valued franchise partners.”

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