TORONTO — Toronto-based healthy fast-casual concept Calii Love has partnered with franchise-development company Fransmart to begin franchising.
Calii Love opened its doors for the first time in 2016 and has since grown to four locations throughout the Greater Toronto Area (GTA). The expansion prompted the health-focused brand to seek a development partner to assist with franchise expansion throughout Canada.
“We are thrilled to be partnering with Fransmart, a team who truly understands Calii Love’s vision and strategy for future international growth,” says Dan Gunam, CEO and founder of Calii Love. “Working together, we will continue to focus on cultivating a positive and inclusive corporate-culture while investing in our communities.”
Wellness is at the core of the Calii Love brand, with a menu that focuses on ethically sourced ingredients and employee perks such as free meals and access to fitness and yoga classes.
“Today’s consumers are increasingly health-conscious and are looking for a brand that will fit into their wellness routine — that brand is Calii Love,” says Dan Rowe, CEO, Fransmart. “With a human-first approach, franchisees and employees alike will greatly benefit from all that Calii Love has to offer and customers will keep coming back for more of its good vibes and delicious food.”
To further fuel its momentum across North America, Calii Love is opening its first U.S. corporate storefront in Culver City, Calif., which will also serve as the concept’s U.S. flagship location. In 2020, Calii Love will continue to spread that approach with the opening of its U.S.-based office in California.
The brand is seeking experienced multi-unit foodservice operators in Canada and scouting potential markets across North America.