TORONTO — Amarula, maker of cream liqueurs, announced its plant-based liqueur is now available in Ontario, making Ontario and Canada among the first markets in the world to feature this ‘cream-liqueur’ category innovation.
The arrival of Amarula plant-based on LCBO shelves comes as Canadians are increasingly embracing plant-based and vegan options driven by dietary restriction, healthier lifestyle choices, and motivated by sustainability.
“We’re incredibly excited Canadians are among the first in the world to indulge in this plant-based and nut-free alcohol-category innovation. We believe the arrival of Amarula plant-based in Ontario, and soon in other parts of the country, will be welcome news to vegans and the growing ranks of Canadians who are increasingly looking to consume healthier options and are driving the demand for sustainable and ethical products,” says Jaime Rendell, Amarula Canada Brand Manager.
Amarula plant-based is made from coconut milk blended with the spirit of the distinctive signature Marula fruit. This newest plant-based indulgence offers exotic taste sensation with gentle notes of caramel, vanilla and creamy coconut finished with complex notes of Marula fruit. Besides being dairy and nut free, Amarula plant-based is gluten-free, and free from artificial colours and flavours.
“Amarula is a brand that is rooted in purpose and a commitment to conservation and communities. Our plant-based innovation is further evidence of that purpose,” adds Rendell.
The brand has announced campaigns in support of Food Banks Canada and, more recently, Second Harvest in Canada and their efforts to reduce food waste. Amarula also supports conservation efforts, including the protection of elephants. Lesser known is the brand’s support of the Handwork Hub, which enables sustainable, employment and a safe working environment for women who hand make each tassel featured on every Amarula bottle.
