TORONTO — It seems the move toward healthy food is becoming more noticeable with news that the Canada Bread Company is preparing to close its bakery in Shawinigan, Que., due to a considerable decline in consumer demand of snack cakes in recent years.
“We are conducting a strategic review to identify category expansion opportunities. Based on the outcome of this work, there could be potential in the future to utilize this plant to support other manufacturing requirements,” said Richard Lan, president and CEO, Canada Bread.
“However, based on declining capacity utilization, we have no alternative but to close the facility. We deeply regret the impact this decision has on our people and are committed to supporting their transition to new employment.”
The Shawinigan bakery produces a variety of snack cakes under the Chevalier, Cadbury and Obsession brands. Seventy-four employees will be affected when the company closes the facility May 3.