Canadian tourism industry members are rejoicing this week after it was announced that China granted approved destination status (ADS) to the country, allowing Chinese tourists to visit Canada using a tourist visa.
National tourism officials have been lobbying the federal government and Chinese counterparts for more than a decade to secure the status, as more than 130 different international destinations garnered ADS.
“This agreement represents great potential for the visitor economy and future growth of the industry,” Michele McKenzie, president and CEO of the Canadian Tourism Commission, said in a statement. “The Canadian Tourism Commission will take full advantage of this agreement and begin marketing business and leisure travel opportunities to the Chinese people.”
Operators from Vancouver to Toronto to Halifax are eagerly anticipating the influx of Chinese travellers likely to visit Canadian soil. British Columbia tourist traffic within the province is estimated to increase by 25 per cent a year during the next few years. In addition, a Conference Board of Canada survey revealed that ADS is expected to boost the yearly travel rate to Canada from China by as much as 50 per cent by 2015.
In National Post report, Diane Ablonczy, minister of state for Tourism, said Canadian operators are rushing to roll out marketing campaigns for their respective regions, especially in light of the Vancouver 2010 Games. “It’s fair to say that with the Olympics coming there’s going to be a lot of incentive to move on this very quickly,” she said.
Canada Green Lit for Chinese Tourism Canadian tourism industry members are rejoicing this week after it was announced that China granted approved destination status (ADS) to the country, allowing Chinese tourists to visit Canada using a tourist visa.
National tourism officials have been lobbying the federal government and Chinese counterparts for more than a decade to secure the status, as more than 130 different international destinations garnered ADS.
“This agreement represents great potential for the visitor economy and future growth of the industry,” Michele McKenzie, president and CEO of the Canadian Tourism Commission, said in a statement. “The Canadian Tourism Commission will take full advantage of this agreement and begin marketing business and leisure travel opportunities to the Chinese people.”
Operators from Vancouver to Toronto to Halifax are eagerly anticipating the influx of Chinese travellers likely to visit Canadian soil. British Columbia tourist traffic within the province is estimated to increase by 25 per cent a year during the next few years. In addition, a Conference Board of Canada survey revealed that ADS is expected to boost the yearly travel rate to Canada from China by as much as 50 per cent by 2015.
In an article in the National Post, Diane Ablonczy, minister of state for Tourism, said Canadian operators are rushing to roll out marketing campaigns for their respective regions, especially in light of the Vancouver 2010 Games. “It’s fair to say that with the Olympics coming there’s going to be a lot of incentive to move on this very quickly,” she said.
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