TORONTO — As lockdowns once again begin across the country, Canada Takeout is evolving its concept to move beyond turning Wednesdays into #TakeoutDay and encourage Canadians make takeout a regular part of their week, on any day, in support of local restaurants.
“From March until September, the restaurant market Canada-wide lost $11 billion in sales,” explains Robert Carter, a managing partner with The StratonHunter Group. “Research at Dalhousie University now suggests that, of consumer spending, over $6 billion will shift from the grocery and on-premise restaurant category to the online space.” And, he adds. “Even when we get back to somewhat of a normal environment once there’s a vaccine and the pandemic eventually comes to an end, the online growth has been so dramatic in changing behaviour that it will continue to be a strong area for restaurants.”
Carter projects customers will be leveraging the digital relationships they have with their favourite restaurants much more than they did previously. This is where Canada Takeout’s consumer-facing restaurant map, takeout-centric blog and newsletter will be so valuable to potential customers, offering a seamless experience for finding, ordering from and supporting local restaurants and restaurateurs.
Canada Takeout’s new platform is designed around themed occasions and culinary diversity (supported by brands such as French’s, Campbell’s and Frank’s RedHot) and points Canadians to restaurants that serve the featured dishes.
Restaurant operators wishing to get involved with Canada Takeout can apply at canadatakeout.com.