The “Snacking in Canada” study, based on an annual sample of 1,300 households, analyzes snacking trends throughout the country. It reports that not only are Canadians more likely to satisfy their between-meals munchies than Americans, but they hold a more positive perception of snacking in general.
According to the study, snacks currently comprise approximately 24 per cent of all meals eaten, with Canadians eating about 300 snack meals per person compared to 230 people in the U.S in 2009.
But even though Canucks may be indulging more, they are making healthier choices, too. “Although we’re snacking more often than our American counterparts, the real difference lies in what’s being consumed as Canadians are more conscious of the nutritional value of their food choices,” said Joel Gregoire, NPD Group food & beverage industry analyst. “When choosing snack-oriented foods, Americans are more likely to gravitate towards salty options, while foods that are typically considered to be better for you are more prevalent in Canada.”
The study did note that, despite media emphasis on healthy eating, potato chips remain a snack- food staple that is particularly popular (along with gum and cookies) among children and teens.
