TORONTO — Bars and restaurants across Canada are celebrating International Beer Day (IBD) tomorrow. Founded in 2007, its purpose is to discover and enjoy the beer brewed beyond our own borders, and to acknowledge the people who make and serve it.
IBD is observed in more than 80 countries and often includes new or rare releases, all-day happy hours at participating establishments, special brewery tours and more.
“We want more people enjoying full-flavoured, authentic quality craft beer from all over the world,” says Steve Parr, export development program manager of the Brewers Association. “American and Canadian craft beers are not mutually exclusive; rather we see them as complementing each other. Variety is good for the beer drinker, and we’re good if they get it from domestics and/or imports.”