CHICAGO — Technomic’s 2019 Canadian Bakery & Coffee Cafe Consumer Trend Report found that many coffee-café customers stick to the same restaurant brand and location, due to their coffee preferences and demands for convenience. On the other hand, bakery-café customers are open to mixing up the brands they visit, challenging these operators to build up loyal customer bases.
“For emerging coffee cafés, the challenge is in getting consumers to break from their routines and try something new,” explains Charles Winship, manager of Consumer Insights at Technomic. “While specials and limited-time offers can help draw in new visitors, whether these guests habitually return will ultimately come down to value, convenience and, in many cases, coffee.”
Key takeaways from the report include:
- 64 per cent of coffee-café users say they’re more likely to visit a chain rather than an independent when visiting these restaurants
- 33 per cent of bakery-café users strongly agree they would purchase breakfast foods for lunch and dinner at these concepts
- 77 per cent of Starbucks customers say they visit more so for the beverages, while 20 per cent of Tim Hortons customers say they visit more so for the food