MISSISSAUGA, Ont. — ‘Tis the season and, according to a recent Angus Reid Strategies survey, wine purchases are expected to increase for 46 per cent of Canadians who are preparing to buy the perfect bottle of vino for holiday celebrations.
“I understand the challenge they face, especially during the holidays when the wine stakes are higher and there’s more confusion,” says Kevin Lefort, fine wine manager at E. & J. Gallo Winery, the company that commissioned the study. “Consumer tastes and behaviours have changed drastically in recent years. The old rules of wine pairing are out the window. There’s a renewed focus on value for money and traditional holiday meals now include exotic flavours and cuisine. I’sve found that even though consumers are looking for adventure, they need help to make sense of it all [and] make confident choices.”
In fact, according to the study, only seven per cent of us find it easy to select the perfect wine while 12 per cent feel confused selecting one bottle in a store filled with many.
Lefort has a few tips to help reign in consumer confusion. To start, avoid sticking to the ‘’swhite wine with white meat and red wine with red meat’s rules, he advises. Instead match the weight of the food to the weight of the wine. For example, leg of lamb would pair well with a “hearty Shiraz or Zinfandel” and oven-roasted turkey would be complimented by “a fruit-forward, new world-style Pinot Noir or a buttery, oaky Chardonnay.”
Click here, for further wine-pairing hints available on the E. & J. Gallo Winery website.