Cascades Wins Intelligent Award


Cascades Intelligent antibacterial hand towel was recently awarded the Stevie trophy for Best New Product or Service of the year, in the health category. The 8th International Business Awards Gala ceremony will take place in Abu Dhabi, in the United Arab Emirates, on October 11, 2011.

The International Business Awards, also known as the Stevies, are among the most prestigious awards of the business world. “We are proud of having been recognized for this prestigious award for our new antibacterial hand towel,” declared Suzanne Blanchet, President and CEO of Cascades Tissue Group. “It is a unique and innovative product that eliminates residual bacteria almost instantly and provides a 30-minute additional protection, contrary to the usual alcohol-based hand sanitizers and antibacterial soaps.”

Winner of five innovation awards since its launch in May 2010, the antibacterial hand towel offers a release process unique to Cascades. Easily recognizable by its green colour, the hand towel offers a sensible and practical solution to reduce bacteria propagation. It is referred to as Intelligent® because it compensates for people’s imperfect hygienic habits without changing the way they dry their hands.

More info on the antibac hand towel.

Cascades Tissue Group, a division of Cascades inc., is the fourth largest manufacturer of tissue paper in North America. Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs close to 11,000 employees, who work in more than 100 units located in North America and Europe. Its management philosophy, its years of experience in recycling and its continued efforts in research and development are strengths that enable Cascades to create new products for its customers.

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