“Guests come to dine at Casey’s for a variety of reasons. Some come to treat themselves, and others simply want to enjoy a delicious, healthy meal in a fun, relaxed setting,” says Grant Cobb, senior vice-president, Brand Management for Casey’s parent company, Prime Restaurants. “With the introduction of a QR code that instantly provides nutritional and allergen breakdown for every item on the menu, along with a variety of Health Check menu items, Casey’s guests can make informed decisions about what they would like to eat and what items best suit their lifestyle.”
A QR barcode found on the menu can be scanned using a camera-enabled mobile phone; the user is then taken to a mobile-optimized website that lists nutritional and allergen information for each menu item. And, as an added feature, each item also features a wine pairing recommendation.
Aside from the new barcode, the Heart and Stroke Foundation’s Health Check approved symbol appears beside the following new menu items: an 8 oz. sirloin ($18.99), Cedar Plank Salmon ($16.99), Mango Mahi Mahi ($15.99) and Thai Tenderloin Salad ($15.99). Health Check criteria includes limiting total fat, saturated fat, trans fat and sodium and building dishes with more protein, fibre, calcium, vitamins and minerals.
Rounding the menu off, Casey’s is offering 12 additional new items, including hamburgers, sandwiches and salads.
