Celebrity Chef Chuck Hughes Named Ambassador for LG Appliances



TORONTO — Celebrity chef and restaurateur Chuck Hughes is bringing his signature style of cooking to the LG kitchen as the new ambassador for the brand. His focus will be on LG’s new ProBake Convention line of ranges and the LG Instaview Door-in-Door refrigerator.

“Food has always been a terrific way to bring together family and friends,” says Hughes. “Working with LG appliances is another great way for Canadians to get passionate about their food and their cooking. I was impressed with LG’s innovations. We’ve got exciting plans together and I look forward to being part of it.”

In his new role, Hughes will appear in the company’s print and digital marketing campaigns in 2016 and 2017. Hughes’ first initiative with LG included making his favourite recipes using the new appliances and showing the public how to prepare the dishes in a series of videos available at LGChuckBites.com.

“Chuck Hughes is a charismatic, fun and super talented chef,” says Katrina Dominic, senior brand manager of Home Appliances at LG Electronics Canada, “We couldn’t think of a better ambassador for our LG home appliance innovations. We know Canadians love their food as much as we do and having Chuck on board will bring plenty of excitement to cooking with LG.”

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