TORONTO — International Italian-Canadian celebrity chef, David Rocco, has launched his own line of Italian-made pasta and premium sauces across Canada. The products are now available in select retailers, such as Loblaws, Metro, Fortinos, Longo’s, Zehrs, YIG, Real Atlantic Superstore, Provigo, Valu-mart and many other local independent supermarkets. The lineup will also be coming to Amazon Canada and Amazon U.S. in early 2023.
Rocco’s new pastas from the Puglia region of Italy include Orecchiette, Strozzapreti and Fusili Pugliesi, while the sauces include Pomodoro & Basilico, Arrabbiata, Puttanesca and Rictotta & Pecorino.
“I missed the ability to travel internationally when the world stopped in the midst of the pandemic. I craved the authentic Italian flavours that you can only really experience from being there. Inspired by restaurant meal kits that increased in popularity over the pandemic, my family encouraged me to find a way to create that unmistakable Italian taste and experience it in our very own kitchens with the ease and quality of a restaurant meal, but at a fraction of the cost,” says Rocco. “The goal of producing this line was to create the same experience as when you travel to Italy and have your first meal at a trattoria and you ask, ‘wow, why can’t we have this back home?’ Well, now you can with my authentic Italian-made pasta and sauces.”