BURLINGTON, Ont. — The Chicken Farmers of Ontario (CFO) announced the launch of the Ontario Chicken Innovation and Growth Program to accelerate consumer-facing product innovation and stimulate growth in the Ontario chicken industry.
“This program is the first of its kind in our industry. Our goal is simple: put new, innovative Ontario chicken products on the plates of consumers and enhance economic activity in Ontario,” says Rob Dougans, president and CEO, Chicken Farmers of Ontario. “We are excited to see new innovations come to market through this program and to see our industry — farmers, processors, retailers, restaurant and foodservice operators working together — continue their long history of collaboration to grow the market for chicken products.”
Chicken has been the first choice of Canadians at home and in restaurants for more than a decade and during that time the industry has adapted, addressing the growing need for locally grown food, convenient meal options and greater interest in healthy eating. Through this program, top consumer-facing innovations will be recognized and an additional supply of chicken will be allocated to enable the innovation and accelerate growth.
“Ontario is home to the largest chicken farming, processor and consumer base in Canada, making it an excellent place to bring new products to the market,” says Michael Burrows, chair of the Association of Ontario Chicken Processors. “This program is an excellent opportunity for all of us to look at innovations in development and accelerate their market entry.”
Applications are now available online at www.chickeninnovation.ca, where interested companies can also find out more about the program. The application deadline is July 13, 2018.