NEWPORT BEACH, Calif. — Chipotle Mexican Grill has announced a series of innovations to its digital platform to increase access and convenience for guests, including the introduction of the Chipotle app in Canada. Now guests in Canada can order their favourite Chipotle meals via chipotle.ca or the Chipotle app, as well as through DoorDash and Uber Eats.
“Investing in our digital eco-system in Canada will enhance the guest experience and position us well for future growth,” says Anat Davidzon, managing director – Canada, Chipotle.
Chipotle is also introducing a series of enhancements to its mobile-ordering capabilities, including Pepper, its Concierge Bot on Facebook Messenger. Beginning June 22, customers can order on Messenger or the Chipotle page on the Facebook app and selecting the ‘Message Us’ option. Pepper will ask for the customer’s location to find the closest Chipotle restaurant. Next, the customer will be guided through the ordering experience, which mirrors the in-restaurant process, allowing guests to completely customize meals with light, standard or extra ingredient quantities and sides. Customers also have the option to use natural language to simply describe their order to Pepper. Finally, a payment option can be selected and new customers can create an account or checkout as a guest.
Orders will be created for mobile pickup or delivery, which are customized via the brand’s Digital Kitchens — dedicated ingredient stations operated by special teams in nearly all Chipotle locations. Digital orders feature tamper-evident packaging seals to help ensure food is secure upon pick-up in-restaurant or delivery.
“We’re always working to enhance and optimize our digital capabilities and provide guests with a seamless ordering experience,” says Curt Garner, Chief Technology Officer, Chipotle. “It is critical that we meet customers where they are spending time online and give guests ordering options that best fit their needs.”