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NEWPORT BEACH, Calif. — Chipotle Mexican Grill has launched its loyalty program, Chipotle Rewards, in Canada. The brand first implemented its U.S. loyalty program in 2019 and in only three years, 28 million members have enrolled.
Members of Chipotle Rewards in Canada will earn 10 points for every $1 spent in the restaurant, online or in the app. Guests are awarded free chips and guacamole after the first purchase as a member and a surprise birthday reward every year. Chipotle Rewards members can earn extra points and collect achievement badges with extras. The gamified loyalty experience offers personalized challenges allowing members to level up and earn free Chipotle faster.
Additionally, guests ordering digitally can round up their bill to the next highest dollar amount to donate to Chipotle’s non-profit partners.
“We’re excited to engage with our Canadian guests in a brand-new way with Chipotle Rewards,” says Chris Brandt, Chief Marketing Officer, Chipotle Canada. “Our personalized loyalty program allows members to select how they redeem points, earn extras by participating in challenges, and achieve badges for their achievements.”
