TORONTO — Starting in June, consumers will have a little extra incentive to buy local, sustainable food, with help from Chipotle, which is giving away $20,000 worth of tokens, to be traded for food at participating farmers markets in Toronto.
“We are strong believers in the importance of local food and supporting local, family owned farms,” said Chris Arnold, communications director at Chipotle. “Local food not only tastes better, but is better for the environment and contributes to vibrant communities throughout North America.”
Chipotle representatives will be handing out tokens that are redeemable for local produce throughout the summer at participating farmers markets, including the Metro Hall Farmers’ Market, Nathan Phillips Square Farmers’ Market, Apple Tree Uptown and Apple Tree Ryerson Square Markets. The idea is to encourage customers to buy local whenever possible.
In addition to Chipotle’s token program, the company offers meat from responsibly raised animals and dairy from pasture-raised cows.