Chopped Leaf Celebrates 15th Anniversary with Brand Re-Fresh

Chopped Leaf new Restaurant counters and storefront branding

OAKVILLE, Ont. — Chopped Leaf is celebrating its 15th anniversary with a brand re-fresh aimed at making healthy eating more craveable. The refreshed brand, featuring a new logo and updated interior design, will be officially unveiled at its original store in Kelowna, B.C. The grand opening celebration is being held on July 20 and 21.

“When the Chopped Leaf was founded in 2009, it was one of the few fast-casual restaurants that offered fast, healthier options. Overall, the landscape of food, health and nutrition has evolved significantly since then,” says Genti Kongjika, EVP, Chopped Leaf. “It’s critical for any restaurant brand to evolve and stay fresh. We’ve done this while keeping true to our roots and maintaining the essence that makes Chopped Leaf unique and beloved by Canadians, and a rewarding franchise opportunity for entrepreneurs.”

With more than 115 restaurants across Canada and the U.S., the new look will be gradually rolled out as Chopped Leaf continues to expand nationwide.

“Canadians describe Chopped Leaf as vibrant, down-to-earth, inspiring, empathetic and approachable,” says Karen Paradine, head of Marketing at Chopped Leaf. “Our new look and design highlights that salads and greens are more than just health food – they’re comfort food. We aim to dispel the notion that greens aren’t craveable or fulfilling. For consumers choosing to eat better, only Chopped Leaf delivers comforting, quality, fulfilling and flavourful greens for everyone.”

“This brand re-fresh was an evolution, not a revolution,” says Jean-Pierre Lacroix from Shikatani Lacroix, the agency behind the brand update. “We ensured that Chopped Leaf’s brand attributes of fresh quality choppings, irresistible signature dressings, menu variety, fruit infused Chopped Water and the ‘Feel Good After You Eat’ tagline are showcased throughout the new design.”

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