Cineplex Announces Roll-Out of New ‘Playdium’ Concept


TORONTO — Cineplex has reinvented the Playdium-brand concept and is rolling out reimagined entertainment complexes in mid-sized communities across Canada.

Ranging between 30,000 and 35,000 sq. ft., locations will be customized for each community. Approximately two-thirds of the complex will be dedicated to games and attractions, while the other third will offer a range of food-and-beverage options. Serving up chef-inspired burgers, pasta, pizza, poutine and desserts, Playdium will feature a variety of casual-food choices that will be fully customizable. It will also have private rooms for birthday parties and special gatherings, as well as lounges for parents with views of the games floor.

“Based on the response we are seeing from The Rec Room, there is tremendous potential to create a destination designed primarily for teens, young adults and also their families,” says Ellis Jacob, president and CEO, Cineplex. “Playdium is going to be a place where Canadian families will be able to play together and also enjoy and share a freshly made meal that is fun to eat.”

Cineplex plans to open 10 to 15 Playdium locations in mid-sized communities across the country over the coming years, with its first set to open at the Whitby Entertainment Centrum in Whitby, Ont. in 2018.

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