TORONTO — Circana, an advisor on the complexity of consumer behaviour, has announced the launch of SalesTrack, a dynamic tool designed to track brand performance relative to competition on a weekly basis within the Canadian foodservice industry. SalesTrack offers participating restaurants invaluable insights into the impact of marketing and operational initiatives, empowering them to benchmark their performance against their competitors and make informed decisions that drive growth.
With coverage spanning eight key global markets, SalesTrack currently collaborates with chains in North America, Europe, and the Middle East, offering a broad perspective on industry trends and benchmarks. SalesTrack provides weekly reporting of critical sales metrics, delivered just five days after the close of each week, enabling restaurants to make informed decisions quickly, driving efficiency and profitability in their businesses.
“SalesTrack is more than just data; it’s a strategic advantage for restaurants,” says Vince Sgabellone, industry analyst, Foodservice, Circana. “With this innovative solution, restaurants gain timely access to valuable insights into their performance, allowing them to identify trends, optimize operations, and stay competitive in this rapidly evolving industry.”
Key benefits of SalesTrack include:
- Sales Decomposition: Gain insights into the factors driving sales changes, whether it’s ticket count or ticket value.
- Store Efficiency: Compare per-store sales and ticket counts against market averages to optimize operational efficiency.
- Absolute Ticket Value: Benchmark ticket values against competitors to inform pricing strategies.
- Store Count Impact: Analyze same-store and total system performance to identify organic growth opportunities.
- Customizable Weeks: Drill down into specific weeks to assess the impact of initiatives and events.
