VANCOUVER — COBS Bread’s seasonal Hot Cross Bun Campaign is underway and customers are encouraged to donate to the brand’s goal of raising $250,000 for charities across Canada.
During the COBS’ Doughnation Week campaign, from March 22 to 27, funds will be raised online and in-bakery, on March 27, $2 from the sale of every Hot Cross Bun six-pack will be donated to local charities. The goal of the campaign is to raise funds for COBS Bread’s community charities across the country in addition to COBS Bread’s national charitable partner, Breakfast Club of Canada.
Each bakery has selected a charity that makes a local impact and will be raising funds in-bakery throughout the campaign and are striving to raise at least $2,000 for their charities.
“As a local community bakery, connecting with local charities is a cornerstone of our business,” says Brad Bissonnette, VP of Marketing, COBS Bread. “And we also recognize that, in the midst of this pandemic, people want to have options for how they can get their food and bread and give back to their communities.”
Customers can donate online during Doughnation Week by purchasing a ‘virtual six-pack’ and COBS will match donations, up to a total of $10,000. On March 27, customers can buy a six-pack of Hot Cross Buns via any channel and COBS Bread will donate $2 from the sale. And, anytime until April 7, customers can donate at the point of purchase.