VANCOUVER — Last week, COBS Bread annual fundraising and hot-cross bun campaign returned to raise funds for more than 75 charities across Canada. In-bakery fundraising efforts lead up to Doughnation Day, where $2 from every six-pack of hot cross buns will be donated to each bakery’s charity. Last year, COBS Bread donated more than $290,000.
“The people in our bakeries [our franchisees and employees] have demonstrated year after year that they are so proud to give back to their communities,” says Brad Bissonnette, VP of Marketing and Franchise Recruitment with COBS Bread. “They exceeded last year’s goal and made a real difference to [more than] 75 charities across Canada with this campaign. It also shows how much our customers care about their communities.”
“Being a part of your community means giving back to your community,” says Shelly Snure, franchisee of COBS Bread Terminal Park, whose bakery raised over $20,000 for Loaves and Fishes last year. “It’s awesome to see the bakery team get excited about this campaign, which also inspires our customers.”